Fewer than 10,000 people are using CNN+ on a daily basis two weeks into its existence, sources tell CNBC, casting doubt on the future of the app following the combination of Discovery & WarnerMedia.https://t.co/20GmjuQafQ
CNN+ launched on March 29. The subscription news streaming service, which charges $5.99 a month or $59.99 annually, only became available on Roku on Monday and still isn’t on Android TV. Still, the paltry audience casts doubt on the future of the application following the recently completed combination of Discovery and WarnerMedia into Warner Bros. Discovery.
“We continue to be happy with the launch and its progress after only two weeks,” a CNN spokesperson said.
CNN sought to make a huge splash with CNN+, luring big-name talent from rival news networks, such as Kasie Hunt from NBC News and Chris Wallace from Fox News. But there is broad skepticism whether there’s enough demand to sustain a stand-alone news streaming service, with entertainment-first options dominating the landscape. Disney+, for instance, posted more than 10 million subscribers on its first day.
The poor performance could mean that CNN+ gets rolled into a larger bundle with HBO Max and Discovery+, but it remains unclear about the future of CNN+.
AXIOS has reported that the leaders at Warner Bros. Discovery have decided to remove over 100 million dollars in investment in the service.