Following North Face’s new ad campaign that features a drag queen, Rep. Lauren Boebert (R-CO) reportedly urged conservatives to stop buying “woke” clothes from the company.
Drag artist Pattie Gonia supports the North Face’s LGBT “Summer of Pride” nationwide tour in the social media video advertisement.
Boebert demanded a boycott in response to the advertisement.
“How many times do we have to explain to the woke marketing departments at these disgusting companies that America is not a nation of degenerates?” Boebert wrote in a Tweet.
Well, I guess North Face wanted to get a taste of what conservatives did to Bud Light and Target.
How many times do we have to explain to the woke marketing departments at these disgusting companies that America is not a nation of degenerates?
It’s time to boycott ANY product…
— Lauren Boebert (@laurenboebert) May 25, 2023
“It’s time to boycott ANY product North Face has ever made,” she added. “Let’s make it as shameful to wear North Face as it is to drink Bud Light!” She continued.
Other conservatives joined in calling for a boycott.
Can anyone explain how the heck this ad helps @thenorthface sell outdoor clothes? They’re screaming at you to not buy their products if this violates your values. Accept their challenge. The North Face is owned by the VF Corporation which also owns Supreme, Vans, and Timberland. pic.twitter.com/9RwVljsa9N
— Robby Starbuck (@robbystarbuck) May 24, 2023
Since then, all comments have been disabled.
In response to conservatives’ protests against Anheuser-Busch and Target, North Face launched their ad.
After sending a customized Bud Light can to transgender influencer Dylan Mulvaney, who then used the can in two posts, Anheuser-Busch noticed a six-week reduction in the sales of Bud Light beer. The client base of the firm immediately started to criticize it.
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Who would be caught dead in that get-up, on principle, anyway??? Clearly, color and fashion sense are not attributes of the personnel at North Face either. Tossing in the lack of moral sense is like the “cherry on top”, in reverse.