“It’s time to boycott ANY product North Face has ever made,” she added. “Let’s make it as shameful to wear North Face as it is to drink Bud Light!” She continued.
Other conservatives joined in calling for a boycott.
Can anyone explain how the heck this ad helps @thenorthface sell outdoor clothes? They’re screaming at you to not buy their products if this violates your values. Accept their challenge. The North Face is owned by the VF Corporation which also owns Supreme, Vans, and Timberland. pic.twitter.com/9RwVljsa9N
In response to conservatives’ protests against Anheuser-Busch and Target, North Face launched their ad.
After sending a customized Bud Light can to transgender influencer Dylan Mulvaney, who then used the can in two posts, Anheuser-Busch noticed a six-week reduction in the sales of Bud Light beer. The client base of the firm immediately started to criticize it.