CNN has made another mistake with CNN+.
The media giant was forced to shut down the multi-million dollar project almost immediately after launch, leaving hundreds of employees off of work.
Now, they are putting salt in the wound.
The Daily Caller reports that a week after CNN shuttered the service employees received a welcome packages full of branded gifts and notes from CNN+.
The report continued:
Hundreds of CNN+ employees were laid off when the streaming service shut down less than five weeks after launching in March 2022. Days after the mass layoff, a number of former staffers received welcome gift packages from the network, according to the Wall Street Journal (WSJ).
The packages contained gear branded with the CNN+ logo, including pens, headphones, food containers, and even popcorn makers, the WSJ reported. Some of the packages also came with welcome notes, one of which read, “this is an incredible time to be part of CNN,” the outlet continued. “Build relationships and take time to connect with colleagues and learn so that you make the most of your time here.”
CNN has since said that the gifts were sent mistakenly. More than 400 employees were employed by the streaming platform, which only brought in 150,000 subscribers with a $5.99-a-month subscription fee, the WSJ reported.
“As we become Warner Bros. Discovery, CNN will be strongest as part of WBD’s streaming strategy which envisions news as an important part of a compelling broader offering along with sports, entertainment, and nonfiction content,” Chairman and CEO of CNN Worldwide Chris Licht said at the time of the shut down. “We have therefore made the decision to cease operations of CNN+ and focus our investment on CNN’s core news-gathering operations and in further building CNN Digital.” Licht noted that the decision to shut down CNN+ was not “about quality.”
It’s your Monday morning CNN+ Swag drop!
N+: The Tote
Bag that looks like a formatting error.
Were you supposed to use it to carry all your streaming news around? pic.twitter.com/DvWp1xKt7T
— Bob Eckert (@ozbob) April 25, 2022
New CNN Head Admits He Considers Himself A ‘Roadside Bomb’ When Employees Mess Up https://t.co/4uWJrn6LLR
— Daily Caller (@DailyCaller) March 1, 2022
Staffers were obviously enraged and many left stable jobs to work at the new venture with one employee telling The Post, “many people left their stable jobs at CNN to go to CNN+ and then they pull it right after launch? Everyone is aghast and furious.”
Chris Licht blamed WarnerMedia management for pursuing the dead end project